Six more tips… Keep your email blasts consistent – If your audience is used to one a day, great! But if one a week is your rhythm, don't suddenly send 10 a week. I'd also suggest considering whether you want to set up a "do-not-reply" email address on your hosting so recipients cannot reply to you, or whether you'd rather have that ability for them to reply and start a dialogue (you can on Digital DJ Tips, for instance – all replies get read and responded to) Test the best time to send – I've been shown that the best times to send an email blast are Tuesdays or Thursdays in the afternoon. Studies have shown that these times guarantee the best chances of recipients seeing them and opening them. But this can vary. Think about how many emails you find in your inbox every morning. Would you want yours in there? Or perhaps catch them when they are not overloaded with promotional email? Be careful with your subject lines – Subject lines are the number one factor spam filters will look at. Try not to use the same old subject line every week.
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A pretty girl with a clipboard can go far. While I am not sure about laws outside of the United States, you have to be very careful in how you collect emails here in the US. You cannot take someone's email off their website or public profile of any sort. So if you see someone's email on their company website, Facebook profile, another email, or wherever, it's off limits. You can only send to an email address that was voluntarily given to you. This is very important because the last thing you need is a citation or fine from the FCC. This Loopmasters email is text and image based. It will show some of its content when images aren't downloaded or in text-only email readers, but works best when pictures are allowed by the user. I'll add to this that stealing or phishing emails can also lead you to trouble with the email providers themselves. If you were to somehow illegally obtain 10, 000 email addresses, and then a large enough chunk of those recipients were to press the "Report Spam" button on your messages, whole email systems could literally block your domain.
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