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3. Use social media to target pros you want as referral partners. Brian So, founder at Brian So Insurance: Use LinkedIn Sales Navigator to target professionals that you want as referral partners. You can target accountants, financial planners, lawyers, mortgage brokers, or other professionals. Once you have a list of potential partners, send them your pitch to connect. Start with a friendly opener to get them to chat. The purpose is to set up a call or meeting so they know the benefit of working with you as a referral partner. If you've ever been to a networking event, this is sort of like that—but much more targeted, efficient, and quick. You don't even have to leave the comfort of your home to connect with these professionals! Although some people might scoff at the price of LinkedIn Sales Navigator, it's the only way to get detailed targeting you need to succeed with this marketing plan. It's also a lot quicker to see results versus other marketing strategies, like SEO. Bottom line: Use the social aspect of LinkedIn to your advantage, and you can start finding referral partners in no time!