Thanks to the ever-increasing competition, wooing customers is now a fact of marketer's life. They make sure that they acquire new customers effectively and efficiently, make the existing customers stay, and convert the low-profit customers more profitable. All this is done with the help of customer relationship management. What Is Customer Relationship Management? As the name suggests, customer relationship management (CRM) refers to the practices, strategies, and technologies used by the marketers to manage the company's relationship with the customers and to get higher profits through customer satisfaction and customer loyalty. According to Kotler: Customer Relationship Management (CRM) is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize customer loyalty. In simple words, CRM is how you make use of the customer data to meet the needs of your existing customers better and identify and serve new customers to earn more profits for your efforts.
A new trend is seeing sugar babies flaunting their very extravagant gifts, showing off the wads of cash they've received, and giving advice on how to 'hunt' an older man online. The hashtag SugarBabies has racked up over 211. 4M views on TikTok and is full of young women showing off the designer handbags, shoes, jewellery, new cars, and all expense paid holidays paid for by an older man. Women on the site, from the US and Canada, have been gifted Hermès Birkin bags worth over $30, 000, Cartier jewelry, revealing the endless shopping lists they send to their sugar daddies demanding more presents. One sugar baby from the US, who doesn't use her real name, shared a video of several gifts including Cartier jewelry, a pair of Christian Louboutin shoes, an Yves Saint Laurent clutch bag and a huge wad of hundred dollar bills. A new trend sees sugar babies flaunting their very extravagant gifts, showing off the wads of cash they've received, and giving advice on how to 'hunt' an older man on TikTok One user was gifted a bespoke Hermès Birkin bags worth over $430, 000 after sending their sugar daddy a photo of Kylie Jenner carrying similar piece In another of her videos, the user details top tips on 'hunting' for a sugar daddy online, including figuring out a 'niche', not using your 'government name', and pretending you already have the 'lifestyle you want'.